I’m SO excited to announce this!

LIVE & IN PERSON
September 27-28 or NOVEMBER 8-9

Atlanta, Georgia 

10am - 6pm each day

What is Making Art Work LIVE?

No, I’m not talking about Live on Zoom. Oh no. Way sweeter.

I mean— we’re going to be together in a big, beautiful room full of conversation, laughter, cozy hugs (if you’re into that), opening up our notebooks, scribbling down ideas, drawing out our visions, pausing for snacks, sipping wine as the sunset arches across the skyline, and wrapping up our heart-centered, mind-expanding workshop.

I mean— we’ll gather in circles, pause for integration, talk things out in smaller groups, and create pure magic.

I mean— we’re going to co-create the kind of magic that only happens when artists of all forms come together and welcome the serendipity that only happens in person.

Already taken 'Making Art Work' the course?

Here’s what’s DIFFERENT— and what makes this experience essential

Making Art Work LIVE is not just a condensed version of the original 9-week course— it’s a full-bodied, real-time experience designed to deepen your learning, awaken your clarity, and invite you into a room full of artists just like you!

This two-day in-person workshop brings the core content of Making Art Work to life! But instead of Zoom calls and studying through the modules on your own, you’ll be seated at the table over a weekend surrounded by kindred spirits, with time to ask your questions, reflect deeply, and receive direct, thoughtful feedback on your business, your website, your portfolio, and your creative path.

Even if you’ve already taken Making Art Work, this is a space to gather and activate what you learned— to move from theory into aligned action. All within a warm, inspiring, and supportive space.

And if you’re new to the course? You’re going to receive the heart of the full experience! Not as a program, but as a fully immersive, LIVE event designed to meet you exactly where you are.

The dream: meeting & learning

IN PERSON!

September 27-28 or NOVEMBER 8-9

Atlanta, Georgia 

10am - 6pm each day

Transformative workshops and conversations

These two days are FULL and designed to reignite your passion for creating and help you break through any creative blocks that might be lingering so you can move create and SELL with clarity and confidence.

Kind & Clear Guidance

We’re going through ALL the content of the 9-week Making Art Work course, plus real-time Q&As, hands-on exercises, and group chats, ensuring you leave with clear action steps. Sharpen your pencils (oh actually, JK. don’t worry about that, I’ll have a fresh Blackwing for you!) 

See the workshop details below.

Step into Real-Life Community

This is your chance to meet fellow artists and creatives who truly understand this gorgeous, sometimes lonely career path. Building a community of empowered, like-minded, and SUPPORTIVE people often takes some intention — this event is just that.

Interactive Workshops

You won’t just be sitting there taking notes—you’ll be actively working through the concepts and how they apply to you, sharing your business, getting (kind and supportive) feedback on your website or photography or copywriting (whatever you need, sweetie!) so you walk away with insights and tools to help your business grow right away.

The glorious thing about an in-person gathering of this size is that we get to create the energy in the room together.

This is NOT a conference. It is an intimate gathering of Creatives, and I get to show up FOR YOU, with you.

Let me paint you a picture…

Let’s talk about the DETAILS

  • Making Art Work is the signature 9-week online course for creative business growth.

    Making Art Work LIVE brings that transformation into the room—with live coaching, peer feedback, physical materials, and real community.

    You’ll move through key elements of the online course, but in a deeply embodied, immersive, and personal format. Whether you’ve taken the course before or are brand new, you’ll walk away with renewed vision, a clear action plan, and lifelong connections.

  • By the end of Making Art Work LIVE, you’ll have clear, actionable strategies to implement right away:

    • A tailored marketing plan to grow your audience and attract ideal collectors.

    • The ability to design a cohesive brand aesthetic ready to be applied across your online presence.

    • Well-structured sales strategies for offering collections and launching your work with impact.

    • Practical tools for building a sustainable creative business that blends inspiration, creativity, and profitability.

    • Email marketing plans to nurture and convert your community into lasting customer relationships.

    • Mindset shifts to stay aligned with your goals and take decisive action.

    • A supportive community of artists to continue leaning on after the event.

  • Oh my gosh, this is my entire goal and DREAM! I’ve spent the last 10 years helping creatives grow their studios and businesses, but the privilege of sitting face-to-face with artists as we share those “Ah-ha!” moments is profoundly sweet.

    That’s exactly what this event is all about: feeling the energy and magic in the room, creating space for real connection, and celebrating the fact that your creativity is in you for a reason.

    Making Art Work LIVE is dedicated to supporting you, challenging you, and creating a space for vulnerability and growth.

  • Bring yourself, an open mind, and a notebook or journal for taking notes.

    I’ll be providing printed materials, pencils, and needed workshop materials as well as snacks and refreshments.

    If you like, feel free to bring a laptop, camera, and any art supplies or creative materials you’d enjoy creating with during the breaks.

  • This event is designed for artists of all levels. Because I’ll be able to tailor the content and the conversation to the needs of the individuals in the room, come as you are and where you are!

    Whether you’re a seasoned artist or just beginning your creative journey, you'll leave with new tools, inspiration, and actionable steps to grow your art and business.

  • Not at all! Whether or not you’ve gone through the online course, this live event will be a fantastic experience for you. We’ll review and expand on the key concepts, and you’ll gain new insights and actionable steps no matter where you are on your artistic journey.

  • We’ll be covering everything from building a sustainable art business, branding, pricing your work, and finding your ideal collectors, to overcoming creative blocks, and creating sustainability in your studio cash flow.

    We’ll also touch on marketing strategies for artists, including social media tips and mindset shifts to help you thrive in your creative career.


    Come rested, hydrated, and ready. I have packed A LOT into these two days. :)

  • Absolutely! There will be plenty of opportunities for you to ask specific questions during our Q&A sessions, group discussions, and smaller breakout groups.

    You’ll also have one-on-one moments to ask questions and get personalized feedback from the community, as well as from me!

  • I’ve reserved a block of rooms at Scout Living for our group, so you’ll be right where the event is happening and get a great rate! It’s a stylish, cozy space that’s ideal for relaxing after a day of workshops, and you’ll also have easy access to Ponce City Market (one of the best places to visit in Atlanta).

    As for things to do, I’ve been putting together a city guide with some of my favorite spots around town—restaurants, shops, and places to check out. I’ll be sending it your way ahead of the event, so you’ll have everything you need to explore and enjoy the city while you're here.

    • All workshop content over two full days

    • Printed materials, worksheets, and surprise goodies

    • Coffee, tea, and refreshments throughout the weekend

    • A guided, hands-on journey through the Making Art Work curriculum

    • Real-time feedback and clarity on your creative business

    • An intimate group of aligned artists and creatives

    • Option to join the Friday night Welcome Dinner (additional cost)

    Not included: Travel, lodging, meals, and transportation. After booking we will be sending a special discount to use at Scout hotel if you’d like to stay there during your stay!

If you have any additional  questions, slip us an email at learn@emilyjeffords.com! We’re happy to answer any questions.

Want to peak inside the event? 

DAY ONE:

Dreams, Marketing, and Your Studio Brand 

10:00 AM - 10:30 AM: Welcome & Introductions
10:30 AM - 11:00 PM: Where You Are & Where You Want to Go

  • Reflecting on your current creative journey and dreams—where you are now, where you want to go, and how to trust your creative work to sustain those dreams

  • Discussing how this event will help bridge the gap between your current state and your goals

11:00 PM - 1:00 PM: Marketing 101: Marketing Organically

  • Strategies for organic growth without relying on ads or paid media

  • Up-to-date insights on Social Media Trends (super helpful before the holidays)!

  • Building trust and connection with your audience

  • Activity: Crafting your unique marketing message & brainstorming/mapping out your next few weeks/mothers of marketing content (this is repeatable and sustainable)!

1:00 PM - 2:15 PM: Lunch Break
2:30 PM - 3:00 PM: Breakout Session

  • Discussion groups: Small groups discuss how they’re applying the marketing strategies from the session to their own businesses. Share insights and brainstorm together. This is a great time to open up your websites for feedback or share your vision more intimately. 

3:00 PM - 4:30 PM: Marketing Demo + “Hot Seat” Questions

  • Emily demonstrates a live marketing strategy or technique (e.g., Instagram tips, storytelling for artists, etc.).

  • Hot Seat: A few attendees will volunteer to share their challenges or questions for personalized, real-time advice from Emily and the group. 

4:30 PM: Break - Coffee, tea, and light refreshments
5:00 PM - 6:00 PM: Brand Aesthetic + Setting Up Shop

  • Defining your brand's aesthetic and visual identity

  • Creating a cohesive, recognizable online presence

  • Activity: Refining your brand’s visual elements and messaging

DAY TWO:

Advanced Marketing & Studio Growth

10:00 AM - 10:30 AM: Welcome Back & Morning Reflection

  • Review of Day 1, brief Q&A, and setting intentions for Day 2

10:30 AM - 12:00 PM: The Magic of Email Marketing

  • Leveraging email marketing to create lasting relationships with your customers and collectors

  • Crafting emails that convert, engage, and nurture

12:00 PM - 1:00 PM: Lunch Break
1:30 PM - 3:00 PM: the 5 best Launch Strategies for artists

  • Proven methods for launching new art collections, products, or services to your audience

  • How to generate excitement and build momentum before the big reveal

  • Activity: Planning your next launch and determining the strategies that work best for your business

3:15 PM - 4:00 PM: Breakout Session

  • Discussion groups: Small groups discuss their upcoming launches, sharing ideas and strategies, and getting feedback from peers. This is a great time to open up your websites for feedback or share your vision more intimately. 

4:00 PM - 4:30 PM: Cocktails and refreshments on the patio 
4:30 PM - 5:30 PM: Setting Your Business Up for Success

  • The 8 Pillars of a Successful Business: Revisiting the key building blocks of a sustainable and impactful art career.

  • Shifting Your Money Mindset: Embracing abundance and stepping into the mindset of a thriving artist and entrepreneur.

  • Reverse Engineering Your Dreams: Breaking down your goals into actionable steps and making your big dreams feel attainable.

5:30 PM - 6:30 PM: Closing Circle & Final Q&A

  • Reflecting on the event, sharing insights, and answering any remaining questions

Save Your Seat

This includes two full days of immersive workshops, hands-on strategy, thoughtful materials, creative community, refreshments, and inspiration that will carry you forward for months (if not years).

$1350

MAKING art WORK Alumni Price

$1050

❤︎

Community Guidelines

We are committed to creating a warm, inclusive, and positive space for all attendees. Everyone is expected to engage with kindness and respect for one another. Disrespectful behavior, harassment, or discrimination will not be tolerated. Anyone found violating these standards may be asked to leave the event without refund.

We encourage open, honest communication and mutual support, fostering an environment where everyone feels safe to learn, grow, and share.

✺

Your Experience, Your Schedule

I want you to feel completely comfortable and in control of your time, inspiration, and energy. You are welcome to come and go as you please during the event. While the schedule is full of inspiring content, you are free to take breaks and step out if needed.

Our venue is located right next to Ponce City Market which is full of great shops and restaurants and is next to a beautiful park so there is plenty of space for your to refresh as needed!

✼

Lodging & Accomodations

While not included in your MAW ticket, a block of rooms has been reserved at Scout Living (where we’ll be hosting Making Art Work LIVE).

Scout Living offers a unique, stylish, and spacious environment, perfect for unwinding after a day of creative workshops. With the venue right on-site, you’ll be able to easily relax and recharge between sessions, and explore the vibrant area of Ponce City Market.

More info on reserving your room coming soon via email

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Cancellation Policy

I understand that life happens, and sometimes plans change. If you need to cancel, here's what you can expect:

Full refunds are available if you cancel your registration 45 days or more before the event.

Cancellations made less than 45 days before the event will receive a 25% refund of the ticket price.

Transfers are welcome! Just let us know the details and contact info of the person you're transferring your ticket to within 48 hours of the event.

How to Join

This event is application-based to ensure the best fit and a thoughtful group dynamic

Once accepted, you’ll receive a private booking link and all event details.

A deposit is required to reserve your spot (payment plan available).

After booking, you'll receive a welcome email with hotel recommendations, a city guide, and more to begin preparing for your trip.

Ready to apply?

We review applications within 48 hours and can't wait to hear about your creative journey!

I can’t wait to watch you light up about your work, hug you at the end of the evening, watch you form new friendships, and — most importantly — gain clarity and purpose in your business.