I’m SO excited to announce this!

LIVE & IN PERSON

September 27th-28th

Atlanta, Georgia

November 8th-9th

Atlanta, Georgia

or

What is Making Art Work LIVE?

No, I’m not talking about Live on Zoom. Oh no. Way sweeter.

—I mean, we’re going to be together in a big, beautiful room full of conversation, laughter, cozy hugs (if you’re into that), opening up our notebooks, scribbling down ideas, drawing out our visions, pausing for snacks, sipping wine as the sunset arches across the skyline, and wrapping up our heart-centered, mind-expanding workshop.

—I mean, we’ll gather in circles, pause for integration, talk things out in smaller groups, and create pure magic.

—I mean, we’re going to co-create the kind of magic that only happens when artists of all forms come together and welcome the serendipity that only happens in person.

The dream: meeting & learning

IN PERSON!

September 27-28 or NOVEMBER 8-9

Atlanta, Georgia 

10am - 6pm each day

The glorious thing about an in-person gathering is we get to create the energy in the room together. I get to show up FOR YOU, with you.

Deeply Inspiring & Transformative: These two days are designed to reignite your passion for creating, helping you break through any creative blocks and move forward with confidence.

All the Goodness: We’re going through ALL the content of Making Art Work, plus real-time Q&As, hands-on exercises, and group chats to make sure you leave with clear action steps.

Real-Life Community: This is your chance to meet fellow artists and creatives who get you and are open and ready for connections. We’re building a community of empowered, like-minded people ready to support each other.

Interactive Workshops: You won’t just be sitting there taking notes—you’ll be actively working through the content, sharing your website/photography/shop backend/etc., so you walk away with tools you can use right away.

the detials:

Save Your Spot!

All workshops and materials are included, two days in person together, refreshments and coffee, and all the good vibes are included.

In addition, we have a block of rooms reserved at Scout Living at a great rate & there are incredible restaurants, shops, and spaces to gather within walking distance.

Let’s talk DETAILS

  • Bring yourself, an open mind, and a notebook or journal for taking notes.

    I’ll be providing printed materials, pencils, and needed workshop materials as well as snacks and refreshments.

    If you like, feel free to bring a laptop, camera, and any art supplies or creative materials you’d enjoy creating with during the breaks.

  • This event is designed for artists of all levels. Because I’ll be able to tailor the content and the conversation to the needs of the individuals in the room, come as you are and where you are!

    Whether you’re a seasoned artist or just beginning your creative journey, you'll leave with new tools, inspiration, and actionable steps to grow your art and business.

  • Nope! This is an event designed to be fully felt in person. The magic happens in the room, and I want you to fully immerse yourself in the experience.

    That being said, you are welcome to record sessions, the answers to your specific Q&A, if that would be helpful for you to reference later.

  • I understand that life happens, and sometimes plans change. If you need to cancel, here's what you can expect:

    Full refunds are available if you cancel your registration 45 days or more before the event.

    Cancellations made less than 45 days before the event will be refunded 25% of the ticket price.

    Transfers are a welcome solution—just let us know the details and contact info of the person you are transferring your ticket to within 48 hours of the event.

  • By the end of Making Art Work LIVE, you’ll have clear, actionable strategies to implement right away:

    • A tailored marketing plan to grow your audience and attract ideal collectors.

    • The ability to design a cohesive brand aesthetic ready to be applied across your online presence.

    • Well-structured sales strategies for offering collections and launching your work with impact.

    • Practical tools for building a sustainable creative business that blends inspiration, creativity, and profitability.

    • Mindset shifts to stay aligned with your goals and take decisive action.

    • A supportive community of artists to continue leaning on after the event.

    Making Art Work LIVE will give you the tools, confidence, and clarity to grow your creative business with purpose and sustainability.

  • Not at all! Whether or not you’ve gone through the online course, this live event will be a fantastic experience for you. We’ll review and expand on the key concepts, and you’ll gain new insights and actionable steps no matter where you are on your artistic journey.

  • We’ll be covering everything from building a sustainable art business, branding, pricing your work, and finding your ideal collectors, to overcoming creative blocks, and creating sustainability in your studio cash flow.

    We’ll also touch on marketing strategies for artists, including social media tips and mindset shifts to help you thrive in your creative career.


    Come rested, hydrated, and ready. I have packed A LOT into these two days. :)

  • Absolutely! There will be plenty of opportunities for you to ask specific questions during our Q&A sessions, group discussions, and smaller breakout groups.

    You’ll also have one-on-one moments to ask questions and get personalized feedback from the community, as well as from me!

  • I’ve reserved a block of rooms at Scout Living for our group, so you’ll be right where the event is happening and get a great rate! It’s a stylish, cozy space that’s ideal for relaxing after a day of workshops, and you’ll also have easy access to Ponce City Market (one of the best places to visit in Atlanta).

    As for things to do, I’ve been putting together a city guide with some of my favorite spots around town—restaurants, shops, and places to check out. I’ll be sending it your way ahead of the event, so you’ll have everything you need to explore and enjoy the city while you're here.

If you have any additional  questions, slip us an email at learn@emilyjeffords.com! We’re happy to answer any questions.

Want to peak inside the event?

DAY ONE:

Dreams, Marketing, and Your Studio Brand 

10:00 AM - 10:30 AM: Welcome & Introductions
10:30 AM - 11:00 PM: Where You Are & Where You Want to Go

  • Reflecting on your current creative journey and dreams—where you are now, where you want to go, and how to trust your creative work to sustain those dreams

  • Discussing how this event will help bridge the gap between your current state and your goals

11:00 PM - 1:00 PM: Marketing 101: Marketing Organically

  • Strategies for organic growth without relying on ads or paid media

  • Up-to-date insights on Social Media Trends (super helpful before the holidays)!

  • Building trust and connection with your audience

  • Activity: Crafting your unique marketing message & brainstorming/mapping out your next few weeks/mothers of marketing content (this is repeatable and sustainable)!

1:00 PM - 2:15 PM: Lunch Break
2:30 PM - 3:00 PM: Breakout Session

  • Discussion groups: Small groups discuss how they’re applying the marketing strategies from the session to their own businesses. Share insights and brainstorm together. This is a great time to open up your websites for feedback or share your vision more intimately. 

3:00 PM - 4:30 PM: Marketing Demo + “Hot Seat” Questions

  • Emily demonstrates a live marketing strategy or technique (e.g., Instagram tips, storytelling for artists, etc.).

  • Hot Seat: A few attendees will volunteer to share their challenges or questions for personalized, real-time advice from Emily and the group. 

4:30 PM: Break - Coffee, tea, and light refreshments
5:00 PM - 6:00 PM: Brand Aesthetic + Setting Up Shop

  • Defining your brand's aesthetic and visual identity

  • Creating a cohesive, recognizable online presence

  • Activity: Refining your brand’s visual elements and messaging

DAY TWO:

Advanced Marketing & Studio Growth

10:00 AM - 10:30 AM: Welcome Back & Morning Reflection

  • Review of Day 1, brief Q&A, and setting intentions for Day 2

10:30 AM - 12:00 PM: The Magic of Email Marketing

  • Leveraging email marketing to create lasting relationships with your customers and collectors

  • Crafting emails that convert, engage, and nurture

12:00 PM - 1:00 PM: Lunch Break
1:30 PM - 3:00 PM: the 5 best Launch Strategies for artists

  • Proven methods for launching new art collections, products, or services to your audience

  • How to generate excitement and build momentum before the big reveal

  • Activity: Planning your next launch and determining the strategies that work best for your business

3:15 PM - 4:00 PM: Breakout Session

  • Discussion groups: Small groups discuss their upcoming launches, sharing ideas and strategies, and getting feedback from peers. This is a great time to open up your websites for feedback or share your vision more intimately. 

4:00 PM - 4:30 PM: Cocktails and refreshments on the patio 
4:30 PM - 5:30 PM: Setting Your Business Up for Success

  • The 8 Pillars of a Successful Business: Revisiting the key building blocks of a sustainable and impactful art career.

  • Shifting Your Money Mindset: Embracing abundance and stepping into the mindset of a thriving artist and entrepreneur.

  • Reverse Engineering Your Dreams: Breaking down your goals into actionable steps and making your big dreams feel attainable.

5:30 PM - 6:30 PM: Closing Circle & Final Q&A

  • Reflecting on the event, sharing insights, and answering any remaining questions